Apron
Designing payments and rewards for accountants and the businesses they serve.
OVERVIEW
I joined Apron in November 2023 as the 25th hire and third designer. Apron is a fintech building payments and bookkeeping software for UK accounting practices and their clients. Over three years my role grew with the company. I started on Bill Pay, then moved to Lifecycle, where I focused on growth: onboarding, trials, billing and activation. I also worked on strategic initiatives, including two pricing restructures and the launch of Bill Pay Rewards. On these, I led execution within a direction set by the CEO and senior leadership. From September 2025 I worked in a hybrid role as Lead Product Designer and Associate Product Manager: scoping features, planning roadmaps and delivery, and testing ideas with research and data before building them.
RESPONSIBILITIES
Product Strategy, Product Management, Roadmapping and Delivery, Influencing Decisions, UX, UI, Interaction Design, Prototyping, User Research and Testing, Data Analysis, Workshop Facilitation, Mentoring Designers, Identifying Opportunities and Prioritising Initiatives.
KEY ACHIEVEMENTS & OUTCOMES
- Bill Pay Rewards opt-in grew from 27% to 67% in two months.
- Rewards became Bill Pay’s second-largest revenue line, about 3.5x subscription revenue.
- 91% of companies that earned points went on to redeem them.
- Designed the in-product experience for two pricing restructures. (2nd one goes live December 1st)
- Shipped front-end code to production and moved my process to working prototypes first, Figma second.
- Tested big ideas before building them: one was stopped based on evidence, and another got the go-ahead off a working prototype.